Strategy 1

Don’t start with tactics before you have done a marketing plan – chances are, you will waste a lot of money and effort and be sorely disappointed in your results.
In a marketing plan, research determines the strategy, strategy determines the tactics, and tactics do the job. The tactics can change with the situation, but the [...]

Tags: Marketing Strategy by Ed Sucherman
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Electronic Media: They Ain’t What They Used To Be!

There was a time when “electronic media” meant AM radio and three TV networks.  No more.
Today, there is Sirius, Internet and Web Radio, cable TV, the Internet, cell phones, and PDAs, with more new electronic media being invented and introduced every day. Of these, the future is on the Internet.
Almost everyone under 60, and many people [...]

Tags: E Newsletters, Marketing Strategy, Public Relations, Search Engine Optimization, Websites by Ed Sucherman
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