Marketing Strategy in Action

 
I promised an example, so here you are.  This is fiction – I invented it for this blog.
Your client is a custom painting company in Deerfield, Illinois, a wealthy suburb along Chicago’s north shore.  The company is known for exquisite painting and faux and specialty painting.  The owner needs leads and business in the current [...]

Tags: E Newsletters, Marketing Strategy by Ed Sucherman
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A Word About E-Marketing

I would like to stop a moment and talk about professional marketing. I have searched “Marketing Forums” under Google and found 100% discussions of e-marketing. Forgive me, my young friends, but you have missed the point.
Certainly, e-marketing in all forms is vital, and no one believes in it more than yours truly. But the goal [...]

Tags: E Newsletters, Marketing Strategy by Ed Sucherman
9 Comments »