Online marketing today and tomorrow – viral, social, Google ads, search engine optimization, and on and on – are all ways to target a market technologically. Internet marketing also reaches your target market as individuals, but tends to do so in a cold, unfeeling manner. Traditional marketing (on TV, radio, in newspapers, magazines, etc.), which has worked so [...]
MACRO-ANSWERS
The reason I wrote my last, emotional blog is that everything I have been discussing is about reaching target markets. Now, we need to concentrate on the more subjective and far more difficult parts of marketing: deep down understanding of your markets and creating the right messages. These will be less factual and more based [...]
These are dark days, especially if most of your money is in the stock market and the rest in real estate, like me. I’ve been through many recessions, and they always feel like the end of the world, but then they end and things do get better. Right now, like many people reading this blog, [...]