Today is June 24, 2009, and we remain in a deep recession. I agree with most economists – we will begin recovering in mid to late August. The recovery will be slow and unemployment will reach 10%+ nationally before it begins to improve. Locally, it could be even worse than that. Also, we can anticipate [...]
Here is the payoff from my last blog “Share of Soul (1).”
One of my former blogs gave an example of a painting company along Chicago’s north shore. Assume that we have done the research, analyzed it, and set our campaign strategies. We are ready for our emotional message, our share of soul (not just market [...]
Most of the people reading this blog are currently stressed out by money. I know it’s not easy when bills are due and employees need to be paid, but just for a moment, look at your world not from five or six feet, but from 30,000 feet.
Money comes and goes and comes again and [...]
We are now bumping along the bottom of the deepest recession the nation has experienced since the Great Depression. We should begin coming out in August, but recovery will be slow.
You need business — dollars — right now. Why waste your time creating a Marketing Message?
Here’s why:
When it absolutely, positively has to get there overnight.
What can [...]
Yesterday, I drove from my office Highland Park, Illinois (a northern suburb of Chicago) to Davenport, Iowa for a new client. It was a refreshing drive through the green farmlands of our “breadbasket of the world,” albeit a long one – three hours to and from (six hours in all) in one day.
In Davenport, I found [...]
DOCTORS: DO YOU NEED MARKETING?
It depends. Many doctors do not. If you have a large referral network and patients from 3-6 months out waiting to see you, certainly, you do not need to market your practice.
And if all you want is to practice medicine, you may not need to market. But if you want to [...]
Today, General Motors declared bankruptcy. And when they come out of bankruptcy, a new GM, lean, mean, and with nowhere to go but up, they will have closed six more plants and laid off another 20,000 loyal GM employees. Sales of existing homes are up 6.7% all over the country. The market is up to [...]