BACK TO BASICS

Today, U.S. government financials showed big improvements in unemployment numbers, home building, and most every facet of the economy.  As I have been predicting, the recession will probably end by mid-August and begin a slow climb back.
I have several feelings:
1.       As I have felt from the first, this is just a recession – albeit it [...]

THE NEW CMO (CHIEF MARKETING OFFICER)

I am going to break some unwritten rules in this blog entry. First, my blog articles should be my own ideas.  This blog certainly defines my idea of a CMO and, in fact, this is what I was and who I am.  But the concept – and putting it all into focus – came from [...]

MORE ABOUT YOUR MARKETING MESSAGE.

I read an interesting Editor’s statement in the latest Adweek.  The article was based upon the famous quote from retail pioneer John Wanamaker: “Half the money I spend on advertising is wasted.  The trouble is, I don’t know which half.”
The article goes on to talk about the “tectonic shift to online media consumption” caused by [...]