I think we can all agree that America has experienced huge changes in the past few years. Here are just a few that will affect all phases of marketing, and all types of marketing (industrial, business to business, and retail, and business to consumer) as the economy improves and we move forward:
DEMOGRAPHIC CHANGE: If you [...]
Before I begin discussing the single thread that weaves its way through your company, circa 2009, I need to do some introspection. Before I talk to you, I need to understand myself.
And first, I think I need to define for my readers/listeners what I believe (in marketing). My belief system is based upon many years [...]
I am putting together a webinar for marketing directors. I am going to name it, “The Single Thread…Marketing Your Company in the Second Half of 2009.” It will involve weaving the single thread (your marketing message) through all the fabrics of modern marketing…changing markets and demographics (demography is destiny), changing economics, changing needs, changing advertising [...]
I’m a young thinking old guy, 61 to be exact. I’ve seen a lot of changes in marketing – from copywriters and artists with pens and Exacto blades and art boards and film to digital cameras, Raster image processors, digital printing, public domain stock photos, ubiquitous web sites, social networking, and kids fresh out of high [...]
I own a marketing consultancy, and I have been trying to convert one construction-related prospect to a client since January. I broke all my rules and created a marketing plan (I charge $3000 for a marketing plan) for free, just to discuss my new ideas with the owner. He has remained in touch, yet not [...]