Most of the people reading this blog know the difference between passive and active investing. Passive investors buy stocks and keep them, letting them rise and fall with the tide of the S&P and Dow Jones averages. Active investors drive their own futures, investing in businesses they can create, run and build themselves. Passive investors [...]
With all due respect to the remarkable and brilliant Oprah Winfrey, this week I have had some ah-hah moments of my own.
Marketing has been my life and career, and I really believe that there is a marketing answer to nearly every business problem. I have proven this time and again, in company after company, through [...]
If the single thread in marketing circa 2009-10 is your message, which is based upon your values and strategies, and the market, the target keeps moving and moving fast, then the key is to go with the REAL flow as it exists today, not the old, comfortable one, or the imagined one. The most important [...]
PHOTOGRAPHY COSTS
One of the fabrics that the single thread (the marketing message) must weave through is production cost. This refers to outside talent: ad agencies, writers, graphic artists, actors, voices, editors, producers, directors, and, especially in the Internet age, photographers. Photography and/or videos get your PR into the newspapers and magazines and make web sites [...]
Last weekend, Paul Krugman, the Nobel Prize-winning economist who writes for the New York Times, published a long piece in their magazine: How Did We (Economists) Get It So Wrong. Like most of his writing, it is a brilliant and introspective analysis. He included a quote near the end of the essay, and I would [...]