WHAT NOW, AMERICAN MARKETERS? TRUE GRIT!

We may officially be out of the Great Recession, but it is downright depressing out there! Our nation’s unemployment rate is officially 10.2%, but we all know better. If you include those who have stopped looking for work, that number becomes 17.5%. Add in part time workers and people earning half or less than they [...]

CHANGING MARKETS, 2010

My last article discussed selling to the changing face if the baby boom in 2010.  This time, I want to concentrate on other demographic groups.
The baby boom began in 1946 and lasted 17 years, until 1963.  They were followed by Generation X – the Yuppies themselves.  This group is even more materialistic than the baby [...]

UNDERSTANDING AND MARKETING TO THE BABY BOOM, 2010

DEAR READERS: MY BLOG IS NOW ON WWW.EXAMINER.COM, CHICAGO BUSINESS.  THE FIRST ARTICLE FOLLOWS:
 
  Our nation and the Chicago metro area are deep in what seems to be a jobless recovery from the Great Recession.  We are all intensely interested in U.S.  wars in the Middle East, the energy and climate crises, healthcare reform, and, [...]

DONE WITH DELL 2

This is a quick follow-up to my last marketing blog on competitive changes in the market, “Done with Dell.”  To remind you, I was expecting a large screen monitor and cable from Dell on October 13.  When it did not arrive, and since there was no one to ask about it, I bought another perfectly [...]