Marketers: Happy New Year.

Christmas sales, 2009: It appears to be soundly up from last year, 3.5% nationally, and more profitable. All those unbelievable deals weren’t discounted that much, after all. That’s good news for small business and our economy.
Better yet, stores did not order as much this year. Instead, they cleaned out a lot of their inventory. [...]

MERIT PAY?

This is a bit off my marketing focus, but it very much affects business:
One of the big issues in health care that both parties agree upon (!!!) is our need to change from a system that pays physicians for patient visits to one that pays for keeping them healthy. Ditto, teachers tied to test scores. [...]

REPUTATION OR CHARACTER?

I’m not certain where I heard it, but I heard it last week. It was a quote from some famous person. The question was: Which is more important – your character or your reputation? The answer was: Your character. Your reputation is what other people think of you. Your character is who you really are.

As [...]

Happy New Marketing Year

2010 is 4 weeks away
It’s been several weeks since I have written a blog entry. Frankly, I had exhausted all my optimism. Unemployment had risen to 10.2% and I knew better – it was more like 17%. I hurt for my peers and fellow Americans. I knew that no serious economic recovery was coming for [...]