MARKETING STRATEGIES FOR 2010: FLIP THE FUNNEL FOR SHARE OF SOUL

Dear Readers: This is a continuation of my last blog on Flipping the Funnel.
Yesterday, Joseph Stack, an engineer in Austin, Texas argued with his wife, set his home on fire (neighbors saved his wife and daughter), jumped into his private airplane, and flew directly into an office building that housed an IRS office. He had [...]

Tags: Market Share, Marketing Strategy, Share of soul, Uncategorized by Ed Sucherman
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Marketers: Flip the Funnel!

So, what is happening to our nation?
In Washington, the DNC is meeting and members who are up for re-election are afraid. The Dems have already lost their super-majority in the senate. Here in Illinois, a guy who put a knife to his girl friend’s throat and threatened his ex-wife won the Democratic primary for Lt. [...]

Tags: Emotions, The Marketing Machine by Ed Sucherman
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