COMPETITIVE ADVANTAGE: FLIP THE TORNADO.

I have been mulling over the book, Flip the Funnel, by Joseph Jaffe, since January. I was thrilled and disappointed by the book. The concept thrilled me – flipping the sales funnel and spending your time and money on your existing customers, making them company missionaries, and then letting these company missionaries spread the good [...]

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THE COURAGE TO MARKET

Exactly how did we become the USA? Did the world welcome us and throw money at us? Generation after generation has fought its way through every obstacle and every moment since the pilgrims set sail from England. Americans are brilliant, hard working, tough, innovative and courageous.
Above all, courageous.
From the Pioneers in the Colonies to [...]

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