The official numbers came from Illinois Representative Jan Schakowski yesterday: the 10% richest Americans own 71% of the nation’s wealth; the lower 90% own 29%. The top 1% owns 34% of the nation’s wealth.
As an American, this is extremely disturbing. However, this is a marketing blog, so let’s not judge right or wrong, good or [...]
As I have stated over and over in blog after blog, I believe that America’s biggest problem is that the upper 5% owns some 90% of the nation’s wealth. The American way of life is based upon our great middle class. Today, the middle class is all but gone, a nostalgic figment of our imaginations. [...]
There can only be one marketing message in 2011: Value. The problem is, “value” is a term that has been overused, abused, and bastardized in the past few years. Today, it means nothing without an explanation. So, let me explain.
Many companies with expensive products have used the term “value” to disguise their high prices. They [...]
If you believe – really believe – in marketing, your time has come. If you are skeptical, your time is about to run out. There is a huge growth window of opportunity for your company in 2011,but it will close quickly if you do not act.
As mentioned in 2010 blogs, the market has radically changed. [...]
Let’s begin the year with something you would not expect from this blog: a quick discussion of an accounting misnomer. In financial statements, Marketing is considered an expense (‘MARKETING EXPENSE”), not an investment. Thus, it is always placed under the debit side of the ledger and considered a liability. It is balanced, or represented, on [...]