I’m not certain where I heard it, but I heard it last week. It was a quote from some famous person. The question was: Which is more important – your character or your reputation? The answer was: Your character. Your reputation is what other people think of you. Your character is who you really are.
As [...]
2010 is 4 weeks away
It’s been several weeks since I have written a blog entry. Frankly, I had exhausted all my optimism. Unemployment had risen to 10.2% and I knew better – it was more like 17%. I hurt for my peers and fellow Americans. I knew that no serious economic recovery was coming for [...]
My last article discussed selling to the changing face if the baby boom in 2010. This time, I want to concentrate on other demographic groups.
The baby boom began in 1946 and lasted 17 years, until 1963. They were followed by Generation X – the Yuppies themselves. This group is even more materialistic than the baby [...]
DEAR READERS: MY BLOG IS NOW ON WWW.EXAMINER.COM, CHICAGO BUSINESS. THE FIRST ARTICLE FOLLOWS:
Our nation and the Chicago metro area are deep in what seems to be a jobless recovery from the Great Recession. We are all intensely interested in U.S. wars in the Middle East, the energy and climate crises, healthcare reform, and, [...]
Most of the people reading this blog know the difference between passive and active investing. Passive investors buy stocks and keep them, letting them rise and fall with the tide of the S&P and Dow Jones averages. Active investors drive their own futures, investing in businesses they can create, run and build themselves. Passive investors [...]
With all due respect to the remarkable and brilliant Oprah Winfrey, this week I have had some ah-hah moments of my own.
Marketing has been my life and career, and I really believe that there is a marketing answer to nearly every business problem. I have proven this time and again, in company after company, through [...]
If the single thread in marketing circa 2009-10 is your message, which is based upon your values and strategies, and the market, the target keeps moving and moving fast, then the key is to go with the REAL flow as it exists today, not the old, comfortable one, or the imagined one. The most important [...]