REPUTATION OR CHARACTER?

I’m not certain where I heard it, but I heard it last week. It was a quote from some famous person. The question was: Which is more important – your character or your reputation? The answer was: Your character. Your reputation is what other people think of you. Your character is who you really are.

As [...]

WHAT NOW, AMERICAN MARKETERS? TRUE GRIT!

We may officially be out of the Great Recession, but it is downright depressing out there! Our nation’s unemployment rate is officially 10.2%, but we all know better. If you include those who have stopped looking for work, that number becomes 17.5%. Add in part time workers and people earning half or less than they [...]