Dear Readers: This is a continuation of my last blog on Flipping the Funnel.
Yesterday, Joseph Stack, an engineer in Austin, Texas argued with his wife, set his home on fire (neighbors saved his wife and daughter), jumped into his private airplane, and flew directly into an office building that housed an IRS office. He had [...]
I’m not certain where I heard it, but I heard it last week. It was a quote from some famous person. The question was: Which is more important – your character or your reputation? The answer was: Your character. Your reputation is what other people think of you. Your character is who you really are.
As [...]
2010 is 4 weeks away
It’s been several weeks since I have written a blog entry. Frankly, I had exhausted all my optimism. Unemployment had risen to 10.2% and I knew better – it was more like 17%. I hurt for my peers and fellow Americans. I knew that no serious economic recovery was coming for [...]
My last article discussed selling to the changing face if the baby boom in 2010. This time, I want to concentrate on other demographic groups.
The baby boom began in 1946 and lasted 17 years, until 1963. They were followed by Generation X – the Yuppies themselves. This group is even more materialistic than the baby [...]
DEAR READERS: MY BLOG IS NOW ON WWW.EXAMINER.COM, CHICAGO BUSINESS. THE FIRST ARTICLE FOLLOWS:
Our nation and the Chicago metro area are deep in what seems to be a jobless recovery from the Great Recession. We are all intensely interested in U.S. wars in the Middle East, the energy and climate crises, healthcare reform, and, [...]
I think we can all agree that America has experienced huge changes in the past few years. Here are just a few that will affect all phases of marketing, and all types of marketing (industrial, business to business, and retail, and business to consumer) as the economy improves and we move forward:
DEMOGRAPHIC CHANGE: If you [...]