REPUTATION OR CHARACTER?

I’m not certain where I heard it, but I heard it last week. It was a quote from some famous person. The question was: Which is more important – your character or your reputation? The answer was: Your character. Your reputation is what other people think of you. Your character is who you really are.

As [...]

MORE ABOUT YOUR MARKETING MESSAGE.

I read an interesting Editor’s statement in the latest Adweek.  The article was based upon the famous quote from retail pioneer John Wanamaker: “Half the money I spend on advertising is wasted.  The trouble is, I don’t know which half.”
The article goes on to talk about the “tectonic shift to online media consumption” caused by [...]

SEO vs. Marketing

During an e-conversation with a Linkedin Small Business Group member about a week ago, I had my first encounter with an e-maniac.  She runs an SEO (Search Engine Optimization) firm.  Here is what took place, from my point of view:
I asked her several questions about her services.  I do not know anything about performing the [...]

Electronic Media: They Ain’t What They Used To Be!

There was a time when “electronic media” meant AM radio and three TV networks.  No more.
Today, there is Sirius, Internet and Web Radio, cable TV, the Internet, cell phones, and PDAs, with more new electronic media being invented and introduced every day. Of these, the future is on the Internet.
Almost everyone under 60, and many people [...]