A Word About E-Marketing
I would like to stop a moment and talk about professional marketing. I have searched “Marketing Forums” under Google and found 100% discussions of e-marketing. Forgive me, my young friends, but you have missed the point.
Certainly, e-marketing in all forms is vital, and no one believes in it more than yours truly. But the goal is to sell products, not e-marketing. E-Marketing is a vehicle, not a strategy. Granted, in this economy, it is incredibly inexpensive and often impressively successful. But before you decide which e-vehicle to use, or what cool new technological idea you are testing, don’t you think you should decide if the product calls for e-marketing at all?
What is it is a product for the elderly? Or the blind? Did every Super Bowl advertiser waste money? Some pretty brilliant minds were involved in those multi-million dollar expenditures.
Or, am I totally off base?
Please let me know what you think.
Ed Sucherman
The Marketing Machine
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