THE SINGLE THREAD
I am putting together a webinar for marketing directors. I am going to name it, “The Single Thread…Marketing Your Company in the Second Half of 2009.” It will involve weaving the single thread (your marketing message) through all the fabrics of modern marketing…changing markets and demographics (demography is destiny), changing economics, changing needs, changing advertising and promotional media (including the Internet and blogs but not forgetting PR, print, broadcast, and direct mail), changing industries — consumer, B2B and Industrial, changing strategies, changing deadlines, changing market shares, etc.
Stick with this blog over the next month or so, as I will write out the basic points while I develop the webinar. It should bring everything I have discussed this year into focus and under one umbrella!
Ed Sucherman
The Marketing Machine
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