EDWARD S. SUCHERMAN & ASSOCIATES LTD.

I am known as a marketing machine. The older I get, the less I realize I know about most things, but when it comes to marketing, I really do know a lot. So please, e-mail me with your problems/needs and answer my blog with your ideas. The purpose of this blog is to talk about all sorts of marketing issues as I see them and to bring in more consulting business for myself.

How’s that for interactive?

Let’s start with the main questions I tend to hear from prospective clients:

First, why spend anything on marketing now, when the economy is in a deep recession? The answer is, if you market now when your competitors are not spending money on marketing, you will a) sell more products now, b) build your brand (this will last you forever), and c) gain more market share, so that when the recovery begins, yours will be faster and larger, since you will own a bigger slice of the pie.

Where do you start? With a marketing plan. The plan will tell you your strategies and your strategies will tell you your tactics. Don’t start with tactics before you have a plan – you will waste a lot of time, energy, and money.

With media costs so high these days, can’t you save money on cheaper art, photography, and creative talent? This is the worst thing you can do. What is the use in paying for media if your ad/commercials/content is less than great? Yes, be efficient, but first be effective.

Is there any sure thing in marketing? Yes – a web site. Whatever your situation or product – consumer, business to business, industrial, whatever – you will need a good web site. And the web site is useless unless it is search engine optimized. So, don’t spend on one and neglect the other. You need them both.

Is print media dead? It all depends upon your market and your product. More on print media and direct mail in my next blog.

Ed Sucherman

The Marketing Machine

www.edsucherman.com

 

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